Case Study: giffgaff achieves 300% ROI with Loqate Address Verification

Telecoms leader giffgaff see 300% ROI after implementing address verification from Loqate

giffgaff, the UK no-contract telecoms operator, was losing orders due to a poor address-capture experience on its checkout pages. Optimisation Manager Riaz Ali found customers often didn’t use the existing postcode “Find address” flow, so giffgaff replaced the UX with Loqate’s Address Verification/type-ahead service to provide a more natural, faster way to enter addresses.

Loqate’s type-ahead address verification was A/B tested across checkout pages and then rolled out across all transactional pages. The solution increased correct first-time address entries by 25%, was validated on nearly 18,000 users during testing, produced uplift across the board and delivered a 300% ROI for giffgaff, improving conversion and delivery success.

giffgaff

Riaz Ali

Optimization Manager