Case Study: Piping Rock reduces undeliverable packages with Loqate

Piping Rock brings undeliverable packages down to 1% with the help of Loqate’s global location data

Piping Rock, a global health and beauty brand shipping to customers in 160 countries, needed a faster online checkout and better-quality address, email, and phone data to reduce delivery failures and support customs clearance. The company turned to Loqate’s location data solutions, including Address Capture, Email Validation, and Phone Validation, to improve the accuracy of customer information at the point of entry.

With Loqate, Piping Rock streamlined address entry using type-ahead suggestions, validated email and phone details in real time, and previously used a batch cleanse with Verify API to improve its database. The impact was significant: customers selected automated address suggestions up to 58% of the time, and “Insufficient Address” issues dropped from 6.6% of total undeliverables to 1%, helping reduce troubleshooting for customer service and improve shipping success.

Piping Rock

Steve Garofalo

Digital Product Owner