Case Study: In The Style achieves a friction-free mobile checkout and faster international deliveries with Loqate

Loqate helps In The Style create a friction-free mobile first experience

In The Style, a fast‑fashion ecommerce brand founded by Adam Frisby, serves a predominantly 16–25, mobile‑first audience (over 80% mobile traffic) and needed a friction‑free checkout and accurate global address capture to support fast delivery and a seamless mobile experience. To solve this, In The Style selected Loqate for real‑time address validation (Address Verification).

Loqate’s address look‑up was integrated into In The Style’s mobile checkout, improving the quality of captured delivery data—especially internationally—and supporting their fast checkout strategy. Loqate’s solution came out top in testing and has helped reduce customer friction, improve data accuracy and contribute to better on‑time delivery rates.

In The Style

Jon Cleaver

Chief Technical Officer