Case Study: Fanatics cuts address errors and failed deliveries in half with Loqate

Loqate helps Fanatics cut address errors and failed deliveries in half

Fanatics, a global sports merchandising company, needed to improve the quality of address data entering its systems and reduce failed or late deliveries. With high volumes of customer shipments and addresses entered in multiple languages and formats, Fanatics turned to Loqate’s address validation tools, including Verify and Capture, to help standardize and validate shipping details during checkout.

Loqate implemented its Capture API on Fanatics’ website and mobile app, along with Verify API to match, parse, and format address data accurately before it entered internal systems. The result was a faster checkout experience and a 50% reduction in address errors and failed deliveries, helping Fanatics improve data quality and fulfillment performance.

Fanatics

Sandeep Suresh Mehta

Staff Product Manager