Case Study: TotallyMoney.com boosts monthly revenue by tens of thousands with Loqate address verification

Loqate help TotallyMoney improve monthly revenue by thousands

Totallymoney.com, a consumer credit comparison and free credit report service, wanted to modernise its web experience to reduce friction in multi‑device journeys and ensure address data used for credit decisions was accurate and up to date. To replace an antiquated address look‑up and prioritise usability, Totallymoney.com selected Loqate and its Address Verification service to improve how customers enter and validate addresses during applications.

Loqate implemented its Address Verification solution, leveraging PAF data that is updated daily to deliver fast, accurate address capture and a smoother UX. The quick installation and superior usability from Loqate led to a 2.4% increase in successful form completions — translating to tens of thousands of pounds in additional monthly revenue — while giving lenders greater confidence in applicants’ address histories.

Totallymoney.com

Mark Durrand

Chief Technology Officer