Case Study: NFU Mutual achieves 40,000 successful online enquiries with Loqate Address Verification

Loqate help NFU Mutual achieve 40,000 successful online enquiries

NFU Mutual, the UK’s leading rural insurer with 300+ local branches, needed to ensure customers entered accurate postcodes so online contact forms and the branch finder would route enquiries to the correct local office. To address this, NFU Mutual implemented Loqate’s address validation/address verification service across its website to capture reliable postcode data and improve the customer experience.

Loqate’s solution was deployed across all online contact forms, the branch finder and is being integrated into NFU Mutual’s CRM, resulting in 40,000 successful online enquiries in six months and a 1,777% increase in branch searches. By reducing address-entry friction and improving postcode accuracy, Loqate helped NFU Mutual improve routing, conversion and data quality while providing fast, site-wide deployment and ongoing support.

NFU Mutual

Rebecca Davies

Lead Digital Marketing Consultant