Case Study: Minbie achieves a 2.5 percentage-point conversion uplift with Loqate (Addressy)

Loqate help Minbie improve conversion rates by 2.5%

Minbie, a Melbourne-based baby products company founded in 2014, needed a faster, simpler checkout experience for parents—many shopping on mobile—to reduce address-entry friction and errors. They chose Loqate’s Addressy address verification solution (deployed on their Shopify stores) to streamline address entry and improve the checkout flow.

Loqate’s Addressy auto-complete reduced form-filling and mistyped or invalid addresses, saving customers time and improving delivery accuracy. Within three months the Loqate solution lifted Minbie’s conversion rate by 2.5 percentage points, from 7.51% to 10.01%, while Loqate provided fast, personal support throughout the Shopify integration.

Minbie

Torquhil Anderson

Co-Founder