Case Study: glh Hotels achieves higher online conversion rates with Loqate Address Verification

Loqate help glh hotels improve online conversion rates

glh Hotels, the largest owner-operator hotel company in London with over 4,000 rooms and more than 10% of the city's available rooms, needed to streamline how guests enter address data during account creation and booking. Manual, line-by-line address entry was slow and error-prone, so they turned to Loqate to deploy Address Verification to make the process faster and friendlier.

Loqate implemented Address Verification across three of glh Hotels’ brand websites, removing friction from the booking flow and shortening time on the booking page and payment gateway. The result was a measurable uplift in online conversion rates and fewer address errors, with glh Hotels reporting that Loqate’s solution directly improved customer experience and booking completion.

glh Hotels

Yassamine Mather

Senior Systems Analyst