Case Study: ThinkGeek achieves faster checkout, fewer delivery failures and increased revenue per visitor with Loqate Address Verification

How ThinkGeek made their ecommerce checkout ‘Warp Speed’

ThinkGeek, an online retailer of quirky clothing, collectibles and gadgets, faced costly mail delivery failures and a friction-filled checkout caused by inaccurate customer address data. To speed up address entry and reduce carrier correction and reshipment costs, ThinkGeek deployed Loqate’s Address Verification solution as part of its checkout process.

Loqate’s inline address verification validates and cleans addresses as customers enter them, improving data quality without adding checkout friction. After A/B testing and straightforward integration, Loqate delivered measurable results for ThinkGeek: reduced mail delivery failures and associated carrier fees, improved user experience, and a roughly 1–1.3% increase in RPV (revenue per visitor).

ThinkGeek

Steve Weiskircher

CIO