Case Study: Cricut reduces address entry errors by 82% with Loqate

How DIY toolmaker Cricut® reduces customer’s address entry errors by 82% with Loqate

Cricut, the DIY toolmaker, wanted to make online checkout faster and easier while improving address data quality across its internal systems. With no previous address verification in place, the company was dealing with extra manual address checks, frustrated customers, and growing needs as it expanded internationally. To address this, Cricut chose Loqate’s Address Capture and Address Verify solutions.

Using Loqate’s Capture API, Verify API, and Magento 2 cartridge, Cricut simplified address entry with type-ahead predictive search and ensured only valid addresses entered its systems. The result was a much smoother checkout experience and less internal cleanup work, with incomplete, invalid, or undeliverable addresses down 82% from Q1 2020 to Q1 2021. Cricut also reduced address entry to less than ten keystrokes for many users, helping speed shipments and reduce cart abandonment.

Cricut

Andrew Nickerson

eCommerce Product Manager