Case Study: British Heart Foundation achieves 25% higher gift‑aid value with Loqate data verification

How British Heart Foundation are maximising donation power with quality data from Loqate

British Heart Foundation, the UK’s leading heart research charity, needed to ensure donor and supporter data was accurate to maximise donations, claim gift aid, deliver its Heart Matters magazine and comply with GDPR. To solve these challenges they partnered with Loqate and use multiple services including address, email, phone and bank verification plus a store-finder tool.

Loqate’s verification tools were implemented across the charity’s website to speed up donations, capture valid contact details and locate nearby stores or collections. As a result, British Heart Foundation reports every submission is valid and correct, faster online donation flows and—critically—gift-aided donations are 25% more valuable when claimed back from HMRC thanks to accurate address capture using Loqate.

British Heart Foundation

Suky Sehmbi

Senior Digital System’s Manager