Case Study: Blue Tomato achieves higher online conversion rates with Loqate address verification

How Blue Tomato, the board sports and street style specialist, are improving online conversion rates with address verification from Loqate

Blue Tomato, a 30‑plus year European board sports and street style retailer, faced challenges with delivering to over 50 countries because of the uniqueness and complexity of international address formats. Incorrect or incomplete address data increased failed deliveries and after‑sales work, and the team wanted to improve mobile checkout UX and conversion. To solve this, Blue Tomato selected Loqate and its Address Verification/address look‑up services for broad international coverage.

Loqate’s address verification was integrated into Blue Tomato’s ecommerce checkout, logistics system and CRM after a successful A/B test and a straightforward, multi‑day implementation. The Loqate solution made address entry faster and clearer—especially on mobile—leading to higher online conversion rates, quicker m‑commerce purchases, significantly fewer order cancellations, reduced need to correct orders and a drop in undeliverable parcels thanks to improved data quality.

Blue Tomato

Andreas Augustin

Head of Webshop Development