Case Study: Homelyfe Insurance achieves an 80% conversion rate with Loqate Property Intelligence

Homelyfe Insurance see an 80% conversion rate with Property Intelligence data from Loqate

Homelyfe Insurance set out to simplify and speed up the digital insurance quote process, reducing the typical 56-question journey to a few seconds for customers. To achieve this, Homelyfe Insurance partnered with Loqate, deploying Loqate’s Property Intelligence and Address Verification services to capture accurate address data and enrich property details like age, type, room count and local risk factors.

Loqate’s real-time address lookups and enhanced property data allowed Homelyfe Insurance to pre-fill most standard questions and dramatically reduce form friction, including across desktop and mobile app channels. The result was a step-change in performance — Homelyfe now reports an average 80% conversion rate on its most popular policy type versus ~1% typical in the industry — improving customer experience, risk assessment and scalability.

Homelyfe Insurance

Jon Coppin

Director of Data Partnerships