Case Study: HMV achieves streamlined checkout and delivery success with Loqate's real-time address verification

HMV streamline the customer experience with real-time address verification from Loqate

HMV, the long-standing British entertainment retailer, relaunched its ecommerce site in 2015 and selected Loqate’s Address Verification to streamline the checkout process. Facing fulfillment problems from incorrect CRM address data and wanting a faster, more intuitive guest checkout to maximize conversions, HMV chose Loqate to improve data quality at the point of capture.

Loqate’s real-time address verification was integrated into HMV’s site to speed data entry and verify addresses at the source, improving UX and delivery success. The solution proved quick to deploy and has delivered measurable impact—HMV reports zero customer complaints about finding addresses—and has given the team confidence in the quality of their CRM data.

HMV

Steve Partridge

Head Of Ecommerce