Case Study: Gymshark achieves fewer failed deliveries and faster checkouts with Loqate's address verification

Gymshark enhance online store with Loqate's address verification tool

Gymshark, the UK sports‑fitness brand founded by Ben Francis and Lewis Morgan, faced growing operational challenges as it expanded shipping to the US, Canada, the Middle East and other international markets. To improve online user experience and reduce addressing errors, Gymshark adopted Loqate’s Address Verification tool within its ecommerce store.

Loqate’s Address Verification was integrated quickly (completed in a day) and reduced keystrokes, sped up checkout, and ensured addresses were accurate before dispatch, cutting manual corrections and admin time. Gymshark reports a measurable decrease in failed postal deliveries, fewer customer contacts to rectify addresses, improved customer experience and higher checkout efficiency — outcomes attributed to Loqate’s solution.

Gymshark

Sebastian Mills

Head of IT