Case Study: Green Vues enhances customer data quality with Loqate-powered WinPure Clean & Match

Green Vues enhances the value of customer data with WinPure™ Clean & Match powered by Loqate

Green Vues, a data and analytics company focused on the green economy, needed a way to turn raw customer data—often released only in geocode format—into usable, accurate address records. To improve probabilistic matching and reduce false positives and negatives, Green Vues turned to Loqate, using WinPure™ Clean & Match powered by Loqate’s Address Verify and Reverse Geocode solutions.

With Loqate, Green Vues converted latitude/longitude data into complete, standardized address records, enriched and validated those records, and used fuzzy matching and deduplication to remove inaccurate profiles. The result was a higher-quality customer address database, fewer false positives and negatives, and cleaner data to support better analytics, persona profiles, and targeting.

Green Vues

David Stirling

Founder & Chief Executive Officer