Case Study: Dow Jones achieves accurate global address capture in Salesforce and saves time and money with Loqate Address Verification

Dow Jones use Loqate’s technology to capture accurate international address data in Salesforce

Dow Jones, publisher of The Wall Street Journal and a leading global business news provider with more than 2.6 million circulation, needed to capture accurate international address data in its Salesforce customer hub for print and online subscription billing. Facing offices across Asia, Europe, North and South America and a variety of address formats, Dow Jones selected Loqate’s Address Verification/address look-up solution to replace a competitor that only handled domestic zip codes.

Loqate’s address look‑up was deployed across Dow Jones’ global offices with custom workflow rules and ISO codes for automatic country recognition and formatting, and integrated into the Salesforce CRM with minimal IT effort. Loqate provided rapid technical support for initial snags, and the implementation improved data quality—saving time and money—while reducing entry friction to improve conversion rates and delivery success.

Dow Jones