Case Study: Canyon Bicycles achieves improved customer experience and higher conversion rates with Loqate Address Verification

Canyon Bicycles improve customer experience following implementation of address verification from Loqat

Canyon, the German bicycle manufacturer (Canyon Bicycles), faced a global eCommerce challenge: operating in 90 countries with more than 130 address formats meant customer-entered addresses were often inconsistent, leading to returns, frustrated shoppers and operational inefficiencies. With roughly 90% of sales coming from their Salesforce Commerce Cloud sites, Canyon sought a partner to improve checkout address capture and overall data quality — selecting Loqate’s Address Verification solution.

Loqate’s Address Verification was integrated into Canyon’s checkout and CRM workflows (the API worked smoothly with Salesforce Commerce Cloud) and Loqate also performed a full cleanse of Canyon’s customer database. As a result, Canyon saw improved data quality, a better online address-entry experience, cleaner customer records and a measurable uplift in conversion rates; the team is now exploring additional Loqate/GBG offerings to further enhance the customer experience.

Canyon

Christian Steyer

Team Manager Business Development