Case Study: BT MyDonate achieves simpler, faster and more accurate donations with Loqate Address Verification

BT MyDonate make donating simple with Loqate's address verification

BT MyDonate, BT’s commission-free online giving platform, needed a fast, reliable way to capture accurate donor addresses across desktop, mobile and over-the-phone channels to support high-throughput broadcast appeals and ensure charities could claim UK Gift Aid. To meet this challenge they selected Loqate’s Address Verification/type-ahead address validation tool for intuitive worldwide address lookup and easy pure-JavaScript implementation.

Loqate’s solution was integrated into MyDonate’s online pages and call-centre flows, providing intelligent global lookups, high-capacity infrastructure and faster address entry. The result was markedly improved address quality and user experience (MyDonate recorded ten times more look-ups during Children in Need than Loqate’s largest customer), faster donation processing for users and agents, and more reliable Gift Aid capture (worth an extra 25% to charities).

BT MyDonate

Dave Wiggins

Product and Service Manager