Case Study: Hotel Chocolat achieves 19% higher online sales conversions and cleaner delivery data with Loqate Address Verification

Address capture enhances Hotel Chocolat’s online sales conversions

Hotel Chocolat, the premium chocolatier, needed to reduce checkout friction and ensure accurate customer and gift-recipient addresses as it expanded into the US and Europe. To solve this, they implemented Loqate’s Address Verification/address finder on their new website to speed address entry and capture clean, up-to-date contact information.

Loqate’s address-finder solution reduced form friction and improved usability, contributing to a 19% increase in sales conversion rates across the basket funnel, higher delivery success rates, and noticeably cleaner database records. Independent usability feedback praised the new address finder, and Hotel Chocolat reports that Loqate’s solution has demonstrably supported these positive business outcomes.

Hotel Chocolat

Matthew Keys

Digital Marketing Manager