Case Study: Tabs achieves 8-figure sales growth with Loox reviews

TABS grows to $11M+ in 18 months with Loox

Tabs, a direct-to-consumer chocolate brand founded by students, faced significant market skepticism and controversy around its product claims. To build trust and overcome customer hesitation, they needed to showcase authentic proof from real buyers, not paid influencers. They turned to the Loox platform to implement a social proof marketing strategy.

Using Loox, Tabs collected and displayed genuine customer photo and video reviews, transforming their happy clients into brand ambassadors. This strategy provided the validation new visitors needed, dramatically increasing their conversion rate. As a result, Tabs grew into an eight-figure brand with over $11 million in sales and 100,000 customers within 18 months.

TABS