Case Study: Knit in a Box boosts conversions with Loox reviews

Knit in a Box boosts conversions to 19% with Loox

Knit in a Box, a family-run monthly knitting subscription service, faced the challenge of increasing their collection of reviews and user-generated content to boost conversions. They turned to the vendor Loox and its automated review request emails to help build a stronger sense of community and trust on their Shopify store.

The solution implemented by Loox involved collecting a substantial number of visual reviews and creating a dedicated Happy Customers page to showcase this social proof. This page was then used as the landing page for a targeted Facebook Ads campaign. The results were impressive: Loox helped collect over 3,000 reviews, with 27% containing a photo or video. The ad campaign driving traffic to the Happy Customers page achieved a 19% conversion rate, growing active subscriptions from 72 to 900.

Knit in a Box