Case Study: BlendJet achieves $7.5M+ in referral revenue with Loox

How BlendJet Created Enormous Demand with Product Reviews

BlendJet, the portable blender brand founded by Ryan Pamplin and John Zheng, wanted to reduce dependence on paid acquisition as customer acquisition costs rose and ad platforms became less predictable. The company was already using Loox to collect photo and video reviews and saw an opportunity to turn satisfied customers into a new growth channel.

By activating Loox Referrals inside the Loox app, BlendJet launched a simple, automated referral program with the default Loox design and copy. The result was over $7.5M in additional referral revenue and more than 200K Loox reviews, while maintaining a 4.9/5 average star rating and creating a set-and-forget system that continued to drive revenue.

BlendJet

Ryan Pamplin

Co-Founder