Case Study: City Bonfires drives $130K in Loox-driven sales with photo-first reviews

City Bonfires drives $130.7K in sales with Loox reviews

City Bonfires, a new brand selling portable reusable bonfires, faced the challenge of obtaining authentic customer reviews and photos quickly after its 2020 launch. As a novel product, they needed to build trust, gather crucial feedback, and secure customer usage photos to power their marketing. They turned to the vendor Loox and its photo-first review solution to automate this process and gain authentic social proof.

By implementing Loox, City Bonfires automated its review request process and collected over 2,000 photo reviews. This provided a direct lens into customer use, inspiring new product ideas and partnership opportunities. The solution from Loox also drove significant revenue, generating over $130,000 in sales directly attributed to its reviews. Furthermore, the collected feedback allowed the company to quickly update safety warnings and product descriptions, making their marketing more effective.

City Bonfires