Case Study: Bro Glo grows sales with Loox reviews and referrals

Bro Glo grows to 50,000 customers with Loox

Bro Glo, a fast-growing men's beauty brand, faced significant challenges in overcoming consumer skepticism and a lack of familiarity with self-tanning products. To convince potential customers of their product's effectiveness and build trust, they needed a transparent marketing strategy. They turned to the vendor Loox to help implement a solution.

Using Loox, Bro Glo collected photo and video reviews from happy customers to serve as authentic social proof. This strategy helped them turn skeptical shoppers into brand advocates, educating new customers and persuading them to make a purchase. As a result, Bro Glo grew their community to over 50,000 happy customers and achieved an average star rating of 4.9/5.

Bro Glo