Case Study: Brothers All Natural reduces loyalty liability and drives redemption with Lootly

Brothers All Natural - Customer Case Study

Brothers All Natural, a provider of freeze-dried fruit snacks, faced a significant challenge with its existing loyalty program where accumulated points never expired. This led to a large liability as customers redeemed huge discounts, hurting profitability. The company needed a new solution and turned to vendor Lootly to implement a loyalty platform that could automatically expire points.

Lootly provided a headless-compatible solution for the brand's Bigcommerce and WordPress setup, with a key feature being points expiration. This change was communicated to customers via email, inspiring redemption and repurchasing behavior. The results were substantial, with the program generating a 6x ROI in 30 days and a 440% increase in new customers acquired, while also significantly reducing the company's liability.

Brothers All Natural

Andy Keane

Marketing Manager