Case Study: Tradefix Direct drives 6X ROI with Lootly

Tradefix Direct launches Tradefix Rewards and drives 6X ROI

Tradefix Direct, a family-run building supplies business, faced a challenge with customer retention as their clients were typically making only a single purchase and not returning, which was stunting revenue growth. They partnered with the vendor Lootly to implement a loyalty and referral program to increase customer lifetime value.

The solution from Lootly involved a seamlessly integrated and highly customizable rewards program named Tradefix Rewards. This included points, rewards, and a VIP tier, which was promoted via email and website campaigns. The results were highly successful, driving a 6X return on investment and a 25% increase in new customers within 30 days, while effectively encouraging previous one-time buyers to become repeat customers.

Tradefix Direct

James Kershaw

Sales Executive, Digital Marketing Manager