Case Study: Funky Monkey Fabrics boosts repurchase rates with Lootly

Funky Monkey Fabrics increases repurchase rate by 25% per month

Funky Monkey Fabrics, an online fabric store, wanted to stand out from competitors and increase customer retention. After researching methods to reward shoppers for their loyalty, the company turned to the vendor Lootly to implement a loyalty program.

Lootly provided a solution where customers earn points for each dollar spent, which are redeemed for money-off coupons. This strategy successfully incentivized repeat purchases. As a result, Funky Monkey Fabrics saw its monthly repurchase rate increase by 25%, from 50% to 75%, and generated approximately $92,000 in value from the Lootly program within 90 days.

Funky Monkey Fabrics

Melissa Harris

Owner