Case Study: TiestaTea increases repurchase rate by 26% with Lootly

Tiesta Tea increases repurchase rate by 26%

Tiesta Tea, a loose-leaf tea company, faced the challenge of growing its online business with an unsustainable manual loyalty program. They wanted to increase customer repurchase rates, generate more user reviews, and create a cohesive strategy that integrated these elements, having previously used separate tools from Smile.io and Trustspot.

Lootly provided the solution with its integrated loyalty and referrals platform. They implemented a points-based rewards program, a VIP tier system, and a referral program to incentivize purchases and reviews. As a result, Tiesta Tea saw a 26% increase in repurchase rate, a 225% growth in revenue, and a 50% increase in new customer acquisition, demonstrating Lootly's significant impact on their success.

TiestaTea

Rachel Heinzinger

E-commerce Marketing Manager