Case Study: Blissoma Skincare Doubles AOV with Lootly

Natural skincare brand doubled their AOV with their loyalty program

Blissoma Skincare, a premium vegan skincare brand, faced a significant challenge when migrating its online store to Bigcommerce, which lacked a built-in loyalty program. Their existing customer retention strategy was disrupted, and they needed a new solution to not only reward purchases but also engage customers between orders, exclude wholesale accounts, and incentivize product reviews. They turned to the vendor Lootly to implement a new loyalty program.

Lootly provided a seamless solution that integrated with Blissoma’s Bigcommerce store and their reviews platform. The program offered various ways for customers to earn points, including for purchases, reaching spending goals, and writing reviews. The results for Blissoma were substantial; Lootly helped them achieve a 475.3% ROI in the first 30 days and double their average order value (AOV). The program also successfully generated thousands of new product reviews, significantly boosting customer engagement and conversion rates.

Blissoma Skincare

Julie Longyear

Blissoma Skincare