Case Study: BoomTown Aligns Teams and Proactively Identifies Customer Trends with LoopVOC

BoomTown - Customer Case Study

BoomTown, a real estate technology company serving agents, brokers, and lenders, needed a better way to centralize customer feedback across multiple sources. As the company’s product marketing team grew, feedback from G2 Crowd, Capterra, Salesforce Opportunity Notes, and NPS survey responses was hard to consolidate, making it difficult to spot trends, align teams, and proactively address churn and revenue risks.

BoomTown implemented LoopVOC’s voice-of-customer platform, Loop, to bring all feedback into one source of truth and analyze it across channels. With LoopVOC, teams across support, product, and marketing now work from the same customer insights, track competitor sentiment, and identify opportunities faster, helping them improve positioning, update demos, reprioritize the roadmap, and support sales with timely competitive intelligence.

BoomTown

Stacey Finnegan

Director of Product Marketing,