Case Study: 123FormBuilder strengthens share of voice and influences roadmap decisions with LoopVOC

123FormBuilder - Customer Case Study

123FormBuilder, a ~100-person company that helps teams collect and manage data through templated web forms and surveys, was struggling to influence product roadmap decisions in a meaningful way. Its Product Management team was relying mainly on usage data and feature requests, leaving Product Marketing without a clear way to bring customer and market feedback into planning. 123FormBuilder used LoopVOC’s VOC software to centralize reviews from Wix, G2, and Capterra.

With LoopVOC, 123FormBuilder can collect, analyze, and benchmark review volume and sentiment across competitors, identify trending customer needs, and surface competitive weaknesses to guide product, sales, support, and marketing strategies. The team reduced manual effort, strengthened its share of voice on the Wix Marketplace, improved messaging and sales enablement with social proof, and created a better process for Product Marketing and Product Management to make faster, more market-informed roadmap decisions.

123FormBuilder

Ioana Glitia

Product Marketing Manager