Case Study: Kia Motors America achieves 59% increase in conferencing usage and greater efficiency with LoopUp

Driving business efficiency & collaboration with Kia Motors America

Kia Motors America, a company that treats collaboration as a core value, faced frustrations with a legacy audio conferencing provider—poor customer service, opaque pricing, and a need for a modern, easy-to-use solution that would work for a diverse national user base. After a brief trial, Kia selected LoopUp as their conferencing provider to address those challenges.

LoopUp was deployed quickly and non-disruptively, with users adopting LoopUp’s conferencing platform, Add-In for Outlook, mobile access and one‑click screen sharing; account management was simplified for administrators. LoopUp delivered measurable impact: a 59% increase in usage and a 32% increase in new users within the first nine months, faster meeting start times, broader user satisfaction and improved efficiency across Kia.

Kia Motors America

Hilary Grieve

Corporate Administration Manager