Case Study: Wahi achieves 50-200% KPI lifts with Loops

Wahi boosts retention 5.4% and engagement 50% with Loops

Wahi, a Canadian real estate marketplace, faced challenges with its traditional, correlation-based analytics which failed to provide causal insights into KPI variations. Their reliance on slow A/B testing or manual analysis created trade-offs and left many initiatives untested. To address this, Wahi turned to the Loops platform for a more rigorous approach to causal inference.

Using Loops, Wahi discovered high-impact features and underperforming user journeys. The vendor's Release Impact Model allowed them to measure the effect of new features without traditional A/B testing drawbacks. This led to significant results, including a 50% increase in user engagement and a 200% boost in marketing conversions, solidifying Loops as a foundational part of their analytics process.

Wahi