Case Study: Atera achieves 34% KPI lift with Loops

Atera boosts funnel conversion 33.88% with Loops

Atera, a developer of an AI-powered IT platform, encountered an unexpected decline in key funnel KPIs following a series of product updates. To understand the cause, they utilized the Loops product analytics platform and its Release Impact analysis model to identify the specific modifications responsible for the drop.

Using Loops' causal inference model for pre-post analysis, Atera's team was able to measure the true impact of each release iteration without A/B testing. Loops identified a negative impact that was not initially apparent and guided the team through subsequent updates. This process culminated in a third iteration that resulted in a significant 34% lift in a key business metric for Atera.

Atera