Case Study: TUI Cruises strengthens feedback culture with Loopline Systems

TUI Cruises trains 450 employees in feedback with Loopline Systems

TUI Cruises, a premium cruise line, sought to embed its core values of trust, innovation, and professionalism into its feedback processes. The company's challenge was moving beyond a culture of primarily positive feedback to one where constructive, critical feedback was valued as a tool for continuous development. To address this, they partnered with vendor Loopline Systems for specialized training.

Loopline Systems provided TUI Cruises with individually tailored management training sessions focused on giving and receiving feedback. Their HR experts initially conducted five full-day sessions, after which TUI Cruises was able to independently train an additional 300 employees. The solution was highly successful, with almost all employees voluntarily attending. Loopline Systems enabled TUI Cruises to build a modern feedback culture where critical input is now seen as a form of appreciation, crucial for the company's ongoing development.

TUI Cruises