Case Study: HelloCars launches a car subscription pilot with Loopit

How Loopit Helped a Major OEM Launch a Car Subscription Pilot Program through HelloCars

HelloCars, a car subscription provider, partnered with a major automaker (OEM) that needed to launch a pilot program to gather real-world data and insights on the market opportunity for car subscriptions. The challenge was to manage this pilot seamlessly, providing a distinct OEM-branded customer experience while handling all operational logistics and robust risk mitigation processes. The automaker chose to work through HelloCars due to their reputation and their partnership with the vendor, Loopit.

Loopit's platform provided the solution through its comprehensive subscription management tools, specifically its account hierarchy feature. This allowed HelloCars to create a separate, branded sub-account for the OEM with its own pricing and terms, while maintaining a unified front-end experience and segmented reporting. Loopit’s integrated systems also handled customer assessments, payments, and vehicle inspections. The pilot was successfully implemented, providing the OEM with the crucial, actionable data and operational insights needed to build a strategic roadmap for its own future subscription program.

HelloCars

Chris Cassar

Automotive Strategy Consultant