Case Study: Celonis achieves 50% faster RFx turnaround with Loopio

How Celonis Uses Loopio to Win RFx 2x Faster

Celonis, a global leader in process mining and optimization, needed to build a scalable, repeatable RFx program as RFPs grew more complex and turnaround times tightened. Bao Huy Lam’s new Competitive Engagement team ran a multi‑week pilot of RFP tools and identified Loopio as the vendor that could replace ad‑hoc Google Sheet workflows and support enterprise automation.

Celonis implemented Loopio’s response management platform to create a self‑service library, integrate via API, and enable global collaboration across 500+ users and five languages. Using Loopio, Celonis cut RFx turnaround time by 50%, improved the quality and customization of responses, and freed solution engineers to focus on high‑value selling activities.

Celonis

Bao Huy Lam

Manager, Competitive Engagement