Case Study: Teknikmagasinet boosts search usage and conversions with Loop54

Teknikmagasinet uses Loop54 to deliver quality site search for quality products

Teknikmagasinet, a Swedish retailer of consumer electronics and gadgets, needed a more relevant and reliable e-commerce search experience for its 128-store Nordic business. Before working with Loop54, the company relied on Lucene and ElasticSearch on its Litium Studio 4.8 platform, but search results were inconsistent, required heavy manual keyword and synonym management, and created speed and auto-complete performance issues.

Teknikmagasinet selected Loop54 after evaluating several options, citing product quality, a strong proof-of-concept, and good collaboration. With Loop54’s site-search in place, search usage among visitors increased by 5% over the previous 12 months, and conversion rate from search visits rose by 30%, showing a clear measurable impact from the new search solution.

Teknikmagasinet

Erik Nielsen

Web and E-Commerce Manager