Case Study: Jula achieves a 30% increase in conversion rate with Loop54

Retail chain Jula increases its conversion rate by 30% using Loop54

Jula, a retail chain operating in three markets, needed to improve its e-commerce site search after launching its online store. With 32% of visitors using search and a multilingual catalogue full of synonyms and product variations, the company wanted a smarter, more context-aware search experience for both customers and staff. Jula chose Loop54 for its search solution and customisability.

Loop54 implemented its SaaS site-search platform, which adapted to context such as seasonality and supported Jula’s different markets and languages. Working with Knowit, Jula switched from its previous search engine with no other changes, and saw a 30% increase in conversion rate. Loop54 also helped Jula track null-result searches, use anonymised search data for merchandising, and better connect its digital and physical retail channels.

Jula

Johan Thorell

Online Manager/Business Area Manager