Case Study: Panduro increases revenue and conversion with Loop54 on-site search

Panduro uses Loop54’s expertise and insight to improve on-site user experience and increase revenue from search visits

Panduro, the Swedish arts and crafts retailer, wanted its website search experience to better reflect the playfulness of its brand and to reduce the high drop-off it saw around search usage. To tackle this, Panduro worked with Loop54 to improve on-site product search and make it easier for visitors to discover products, inspiration content, and related items.

Loop54 advised Panduro on several search UX changes, including always-visible search, scoped autocomplete, visible filters, searchable inspirational content, and related results. The impact was strong: between February and May, revenue was 36.2% higher in 2018 than in 2017, per-session value rose 62.26%, transactions increased 39.8%, desktop search conversion rates climbed 34.85%, and mobile conversion rates surged 113.21% with a 147% boost in per-search value.

Panduro

Kristina Gerdin

CRO