Case Study: M.nu increases average order value by 61% with Loop54

M.nu increases its average order value by 61% using Loop54

M.nu, a Swedish smart-home retailer with a growing online catalogue, needed a more effective search experience after moving to a new web platform in 2016. The company found that employees and customers were struggling to quickly locate products, and it wanted a flexible, well-priced site-search solution that could better support its needs. Loop54 was selected to address these search and navigation challenges.

Loop54 implemented a machine-learning-powered on-site product search for M.nu, improving relevance, handling misspellings, and surfacing related products more dynamically. The results were strong: M.nu reported a 61% increase in average order value and a 42% increase in value per search, while also reducing the time spent fixing search-related bugs.

M.nu

Erik Freiholtz

Founder and CEO