Case Study: Webhallen boosts value per search by 9.8% with Loop54

Leading Swedish retailer increase their value per search by 9.8% using Loop54

Webhallen, one of Sweden’s leading retailers in hardware, consumer electronics, gadgets, and games, needed a less hands-on search solution to replace its manually maintained Elasticsearch setup. With over 20,000 SKUs and a demanding instant-search experience that showed product, price, and stock information, the team wanted a more automated way to improve relevancy and support both customers and in-store staff.

Loop54 implemented an eCommerce-focused on-site search solution for Webhallen, including automation, boost-and-bury controls, personalization, and related results. In an A/B test, Loop54 increased session value by 8% and value per search by 9.8%, while reducing results viewed per search by 20%, indicating that customers found what they needed faster.

Webhallen

Fredrik Lindblad

Chief Marketing Officer and Head of Online