Case Study: Hewlett Packard Enterprise achieves real-time competitor insights with Loop AI Group Cognitive Computing

Hewlett Packard Enterprise - Customer Case Study

Hewlett Packard Enterprise, a major telecommunications provider in Asia, needed a faster way to understand competitors’ customers and market sentiment. Instead of relying on slow, expensive phone surveys, the company wanted real-time actionable insights on competitor issues, marketing activity, and customer sentiment. Loop AI Group Cognitive Computing’s Loop Q cognitive appliance was used to power this competitive benchmarking effort.

Loop AI Group Cognitive Computing implemented a cognitive dashboard built on the Loop Q platform and HPE Apollo 6500 hardware to analyze competitor websites, social media, forums, and email campaigns. The solution delivered real-time competitor insights for micro-targeting campaigns, reduced phone survey costs by up to $1 million per year, improved micro-campaign performance by 5%, and helped protect the customer’s legacy systems investment.

Hewlett Packard Enterprise