Case Study: Howsy achieves improved staff knowledge and reduced customer complaints with Looop

Engaging a Busy Workforce Using Automation

Howsy, a fast-growing rental tech business with over 100 distributed employees, needed a better way to keep busy teams informed and compliant. Before Looop, Howsy relied on emails that were missed and untrackable, so they couldn’t ensure staff saw product updates, training or regulatory guidance. They chose Looop to provide an accessible, trackable learning and comms platform.

Using Looop’s platform—campaigns, in‑app analytics and automated compliance series—Howsy implemented fortnightly sprints, targeted banners, emails and Slack nudges, and automated reminders for managers. Looop made training measurable (completion, open and click rates), reduced manual L&D and line‑manager workload, and enabled a shift from formal courses to short, just‑in‑time resources. As a result Howsy has seen customer complaint rates fall over six months and its Trustpilot satisfaction score rise.

Howsy

Nick Taylor

Head of L&D