Case Study: The Scottish Institute saves time on social media management with Loomly

The Scottish Institute - Customer Case Study

The Scottish Institute, a performing arts academy in Scotland with a small marketing team, faced a significant time drain in managing its social media presence across multiple channels. Head of Marketing Greg Clark needed a more efficient way to schedule and tailor content, as the manual process was consuming up to two days of his valuable time each week. The institute adopted Loomly as its social media management tool to address this challenge.

By implementing Loomly, the marketing team gained the ability to craft and fine-tune content for different platforms from a single dashboard, drastically improving their workflow. The solution from Loomly saved the team an estimated day and a half per week, allowing Greg to focus on higher-level strategic work instead of daily posting. He credited the tool's user-friendliness and multi-platform efficiency with not only saving time but also contributing to his own career growth.

The Scottish Institute

Greg Clark

Head of Marketing and Communications