Case Study: United Methodist Church captures holiday joy and drives millions of impressions with LOOMIS Corporation

United Methodist Church sparks holiday engagement with Loomis Corporation, driving 31.7M Times Square impressions

The United Methodist Church, a non-profit organization, faced the challenge of creating a compelling holiday campaign to celebrate reconnecting after a period of separation. They tasked The Loomis Agency with capturing the joy of the season and garnering significant attention, particularly through a major media buy in and around Times Square, despite having a limited production budget.

The Loomis Agency developed a warm and inviting animated campaign that stood out in the busy Times Square environment. This solution was extended across connected TV, out-of-home, and digital social ads. The campaign generated over 31.7 million impressions from the Times Square boards alone, with the TV spot achieving a 97.84% completion rate. Overall, the effort drove millions of impressions and successfully guided a high percentage of users to find local churches.

United Methodist Church