Case Study: Texas Oncology strengthens brand awareness and patient trust with Loomis Corporation’s All Behind You campaign

Texas Oncology reaches 75,000 new cancer patients a year with Loomis Corporation

Texas Oncology, a major provider of cancer care in Texas, faced increasing competitive pressure and a need to elevate its brand perception. While the brand was known, its depth of expertise and innovative, multidisciplinary care model was not fully understood by patients. To address this challenge, they partnered with The Loomis Agency to develop a new marketing campaign.

The Loomis Agency developed the "All Behind You" campaign, which reframed the organization's scale as a personal promise of collective support. The creative focused on patients and literally placed their entire care team behind them, symbolizing the expertise and compassion surrounding each patient. This solution successfully transformed Texas Oncology's greatest strength into a tangible and emotional message, elevating its position as the nation's leading cancer care team.

Texas Oncology