Case Study: Texas Dairy Queen boosts traffic and connects with new generations with Loomis Corporation

Texas Dairy Queen refreshes 20-year campaign with Loomis Corporation

The customer, Texas Dairy Queen, faced the challenge of reinvigorating its brand to boost traffic and appeal to a new generation of customers after 20 years of its iconic "That's What I Like About Texas" campaign. The vendor, Loomis Corporation, was engaged to develop a refreshed marketing strategy.

The solution implemented by Loomis Corporation was an evolution of the existing campaign, "Nobody But DQ," which included a partnership with Texas country artist Josh Abbott. This involved new television and radio spots, updated point-of-purchase materials, and a social media campaign. The results were a successful brand refresh that sustained the cultural relevancy of the original campaign while engaging new audiences, giving new life to the DQ brand for the next generation.

Texas Dairy Queen