Case Study: Texas Dairy Queen achieves 340M media impressions and $8M in earned media with Loomis Corporation's Blizzard Wedding activation

Texas Dairy Queen generates 340 million media impressions with Loomis Corporation

The Loomis Corporation was approached by Texas Dairy Queen, a QSR brand, with the challenge of deepening emotional connections with fans in a cluttered media landscape without a large media spend. The goal was to find a buzzworthy and emotionally resonant way to bring the magic of their iconic Blizzard Treat to life.

The solution implemented by The Loomis Agency was a campaign centered around a real-life couple whose future married name was Blizzard. The vendor created personalized activations around key wedding milestones, leveraging the bride's social media presence and collaborating with a PR partner. This resulted in over 340 million media impressions and approximately $8 million in earned media value from high-profile placements.

Texas Dairy Queen